Money Management for Freelance Writers
January 16, 2012
Two words often associated with freelance writers are “poor” and “starving.” It doesn’t have to be that way. Life is expensive, and ramen noodles and pbj soon lose any culinary charm. Many writers earn comfortable livings, some even in the six figures. Here’s my advice for becoming a career freelancer:
* Take any assignment offered. We all love bylines, but most magazines and newspapers don’t pay well. Especially not when you’re starting out. My ultimate goal was to do strictly editorial work. However, to keep the cash flowing and my rent paid, I also wrote newsletters, press releases, brochures and speeches. One of my early assignments was a press release about a new battery-operated, plastic sump pump. I got paid $50. At least I was writing.
* Find a steady side job. I tended bar and worked in a jewelry store, 20 hours a week or so. These gigs were flexible enough that I could fit them around my writing assignments. I also got health insurance. As my writing income grew, I ditched the part-time jobs.
* Always have multiple sources of income. The freelance world is volatile, and clients come and go. Years ago I made the mistake of keeping myself busy with only two clients. When one relationship went bust, I lost half my billings. It took me two years to make up the money, with several smaller clients and editors.
* Live under your means. I love great clothes and beach vacations as well as anyone, but what I love more than spending money is saving it. I’m a bargain shopper and a coupon queen. I drive a 16-year-old Toyota Corolla. I could buy another car, but this one runs just fine. Someday you’ll want to buy a home. Lenders don’t look favorably on freelancers, so you’ll need a big down-payment to get their attention. Start saving now.
* Invest in your career. You’ll find many writers groups, organizations and conferences, but most aren’t free. Some focus on professional development, and others are more social. I attend only the events that will help me make money. Networking is fine, but I’m not looking for a sorority. Visit a few groups to see which is best for you. As for getting a master’s degree, I’m lukewarm. Don’t go into debt for grad school unless you know your writing income will increase.
* Fund an Individual Retirement Account. Every year. You don’t have an employer to help finance your future, so you’ve got to do it yourself. The sooner you get started, the less money you’ll have to sock away. Give up a vacation if you must. Or sock away your side-job earnings.
* Writing is an art, but treat it like a business. That means keeping regular hours, marketing your skills and managing your time and money. My philosophy: As long as I take care of the business end, I can afford to practice my art. You can, too.
My Radical: Helen Gurley Brown
November 1, 2011
Critical Encounters is an initiative of Columbia College Chicago to stimulate conversation on socially and culturally relevant issues. This year’s theme, “Rights, Radicals and Revolutions,” looks at how the art world can create change. Here is my essay on a person who influenced me: Helen Gurley Brown. It was published in “The Columbia Chronicle.”
I grew up in a place where dreams ran small: rain for the corn crops, a win for the high school basketball team on Friday night, a blue ribbon for the dress I entered in the 4-H fair. Few women worked outside the home. If anything, they were teachers or nurses or secretaries. My father resisted, but my mother got hired as a typist, so I could go to college. That’s where I discovered both “Cosmopolitan” magazine and the women’s movement. These entities aren’t as opposing as they might seem.
My radical, Helen Gurley Brown, was the long-time editor-in-chief of “Cosmo,” as the publication is affectionately known to readers. But she didn’t start out that way. She spent many years as a secretary and a copywriter before authoring the then-sensational and best-selling “Sex and the Single Girl” in 1962. Three years later she took the helm of “Cosmopolitan,” and she steered it for 32 years.
Helen Gurley Brown, who married when she was 37, celebrated women and the single lifestyle. She urged us to pursue big careers, to be financially independent, and to enjoy sex and lots of it–but only when we chose to and when fully protected. She championed birth control when it was inadequate and abortion before it was legal. She promoted inner strength and outer beauty. Unlike her bra-burning contemporaries and often scorned by them, she delivered her message of freedom and choice while dressed in Diane von Furstenberg wrap dresses and high-heeled pumps. And no one from my generation will forget the infamous nude centerfold of actor and heart-throb Burt Reynolds, with one hand delicately draped in front of his delicates.
The magazine for many years was my personal instruction manual in both life and eyeliner application. When I launched my career as an independent journalist, I took its encouragement to heart. Yes, you can do this, it said, issue after issue. I came to believe.
In more ways than one, my life has paralleled that of my radical. I, too, was a secretary and a copywriter. I went on to write magazine and newspaper features, and have been published in dozens of national and regional consumer, trade, association and special interest publications. I marched for abortion rights in Washington, D.C., with the National Organization for Women. I compiled a stock portfolio and bought a sports car. Then I got married.
I wear stilettos.
The Story of Pizza Beer
July 7, 2011
“Beer so good it deserves a wine glass.”–Chef Tom from Mamma Mia! Pizza Beer
Tom Seefurth of St. Charles, Illinois, was a long-time hobby brewer who often experimented with eclectic flavorings such as curry and oatmeal-raisin. He gravitated toward what he calls “lawn-mower beer,” the kind of quick, cold kick you crave on a hot summer day after cutting the grass. But then, a garden overrun with tomatoes and herbs gave him an idea: a beer that paired with Italian food, especially pizza. The result is Mamma Mia! Pizza Beer, a light golden ale that is subtly reminiscent of your favorite trattoria.
Because the recipe includes many of the same spices found in Italian cuisine, pizza beer complements both red and white sauces, says Tom, who adopted the moniker, “Chef Tom.”
The brewmeister made the first batches in the same place he displays his extensive collection of beer cans and bar memorabilia: his garage. After winning a couple of regional brewing competitions, he and Athena–his wife and the “Mamma Mia” of the duo–went into business. They found a commercial brewer and hit the market. Mamma Mia! Pizza Beer is now poured in restaurants and sold through retailers nationwide. It’s generating a lot of buzz, if you’ll excuse the pun. Jay Leno has joked about pizza beer on late-night, and the producers of the reality show for entrepreneurs, “Shark Tank,” have invited the Seefurths to compete for big-time funding. They’re also being featured by the Food Network Magazine this fall and on its new television show, “Crave.”
Pizza Beer is concocted with chopped tomatoes, garlic, basil and oregano thrown into the mash. Chef Tom also tosses in a whole Margherita pizza, sans cheese and oil “for good luck.” The mixture is boiled and filtered, seasoned with spices and hops, and filtered again and again to remove any residue. You won’t find any chunks or pieces, just a clear amber refreshment that sends you yearning for the Trevi Fountain. (Did I tell you that I’ll be visiting the Trevi Fountain in August? Just an aside.)
Chef Tom and Mamma Mia spend many a weekend doing tastings and demonstrations. They were asked so many times, “Where’s the pizza?”, that they complied. They created a line of food products, including pizza crust and bread mix plus gluten-free versions, under the label, “Pizza Beer Company.” They’re constantly developing new recipes that use pizza beer as an ingredient. How about chicken wraps or marinated tilapia?
www.pizzabeer.net
Writing a Column
July 4, 2011
Writing a column, for me, is both privilege and challenge. It’s a journalistic assignment that positions the writer as an authority on a particular subject, builds an audience of readers, and earns a somewhat regular income.
In the magazine and newspaper arena, which is where I’ve keyboarded most of my career, there are several types of columns. Some dispense opinion; others give advice. Others are informational. Columns run daily, weekly, monthly or any other frequency, and usually in the same space on the page.
I’ve written several columns. My first effort was for the local newspaper when I was a senior at Silver Creek High School in Sellersburg, Indiana. I wrote the Dragonland Review, which was a compendium of school goings-on. Our mascot was a dragon. Maybe it still is.
My first professional column was also one of my first freelance writing jobs. I’d been working as a fashion coordinator and stylist when I was tapped by a subsidiary of the Chicago Tribune to cover suburban fashion events. It’s customary to ask established reporters to do columns, but in my case, my background filled a need at the paper. From there, I graduated to general writing assignments. I’ve settled into lifestyle features, which includes homes, architecture, design, healthcare and education as well as fashion.
For the past decade I’ve written a column called “Community Living” for the Chicago Tribune. The goal is to give readers information that will make their condominium and homeowner associations more successful and harmonious. I’ve covered a broad range of topics such as new legislation, special assessments, smoking wars, bedbugs and how to have a pool party for 400 people. My column runs twice a month in the Chicago Homes section.
The biggest challenges are coming up with ideas and meeting deadlines. It doesn’t matter how many other projects are on my desk or where my social interests lie. Every two weeks without fail I turn in a column on a brand-new subject, complete with sources and references. The column doesn’t pay the highest of all my freelance jobs, but it’s the most prominent and recognized. I am honored the assignment is mine.
How do you get started as a columnist? Launch a blog. Come up with a subject you have a lot to say about, perhaps your life as an at-home mom or photography advice for neophytes or your hippie political views. Then write about it, and write some more. Just keep on writing.
The Perfume Bottle Convention
May 12, 2011
The International Perfume Bottle Association came to Indian Lakes Resort in Bloomingdale, Illinois, for its 2011 convention. For four days I was surrounded by enormous displays of exquisite bottles, many rare and all beautiful. Collectors from around the world came to learn, share, buy and lust.
Some people collect bottles made by a particular glassmaker, such as Lalique, or bottles that originally were sold with fragrance, such as Evening in Paris. My collection, which I started about 25 years ago, is an eclectic assortment. I have art glass and dressing-table bottles. I have bottles by Irice, Mikasa, Lenox and Waterford, and three DeVilbiss umbrella-girl atomizers. I’m especially partial to Prince Matchabelli crown bottles. Wind Song was a popular fragrance during my teen years.
At the IPBA convention, members and other experts gave presentations on Art Deco design, filigree jewel-top bottles, Julien-Henri Viard and DeVilbiss. The keynote speaker was Simon Brooke, a British real estate developer, who discovered his great-great grandfather had been a perfumer to Queen Victoria. He tracked down the formula book and bottle molds and has revived the Grossmith empire.
The perfume bottle auction offered for bid and sale about 250 extraordinary pieces. The most expensive was the 1913 d’Heraud “La Phalene,” a Lalique bottle with butterfly design and lacquered box. It sold for $31,000. Antiques Roadshow celebrity Nicholas Dawes served as the auctioneer.
I bought a bell-shaped Evyan bottle from one of the dealers for $20.
The highlight of the convention was the reception and tour at the Place de la Musique, the private home and magnificent music-machine collection of Marian and Jasper SanFilippo. Their son, Jeffrey, is an IPBA member and Art Deco enthusiast. The evening agenda included rides on the fully restored 1892 Eden Palais carousel and a concert on the 8,000-pipe theater organ.
The 2012 IPBA convention will be May 3-6 in Jacksonville, Florida.
www.perfumebottles.org
www.placedelamusique.org
How I Started Freelance Writing
March 30, 2011
I knew I could write. The problem was, no one else did.
I’d been writing since I was four years old. “Dear Mommy,” I crayoned. “I love you. Do you love me?” My first query letter.
After college, I wanted more than familial correspondence. I wanted to write for the Chicago Tribune. I sent off my resume and soon received a reply that thanked me for my interest but pointed out I had little journalism experience.
No experience? I was an English Literature major. I was the editor of the campus newspaper at Elmhurst College. I had been a high school correspondent for my hometown press. My weekly column, the Dragonland Review, covered basketball scores, homecoming queens, canned food drives and other goings-on of interest to those whose revered mascot was a winged reptile. That’s experience, I thought.
The job I did land was in the public relations department of a large toiletries company. Mostly I wrote letters of apology to customers who had bought aerosol cans of hairspray that clogged and sputtered. On the side, I modeled wedding gowns at bridal fairs and taught make-up classes for a modeling school.
A year later I updated my resume for the Chicago Tribune and received another copy of the previous rejection letter.
A department store chain, however, was impressed by my background in haute hairspray and hired me as a stylist. I auditioned teen models and produced fashion shows in the mall.
Another year passed, and again the Chicago Tribune turned me down. I still hadn’t written anything, by the company’s definition of “anything.”
I continued modeling and teaching. I produced a fashion show for Bonwit Teller, and I created a feature spread that paired luxury cars and fur coats for a suburban lifestyle magazine. I became a creative consultant for a chain of edgy boutiques. My name appeared in a couple of industry publications, and my wardrobe was quite chi-chi. That’s because more than once my rent money was diverted to a designer dress or boots.
One morning a friendly colleague, who was the promotions director for a regional shopping center, called to chat. An editor at the Chicago Tribune had asked her to write a weekly column about suburban fashion events. But she was too busy, she said, and suggested the editor call me instead. I was thrilled.
The editor called and gave me the first of many assignments: 600 words on fashion trends for men. I didn’t need writing experience any more–I had become an expert, and that was just as good.
The Art Ladies
March 4, 2011
I call them the Art Ladies. Actually, they are the Community Associates of the Art Institute of Chicago, but that’s way too long for everyday conversation. I’m a member of the Glen Ellyn-Wheaton chapter, and our purpose is to look at art. Any kind of art. Art that hangs on the walls of the Art Institute, for sure, but also glass, tile, architecture, sculpture, fashion and mausoleums in the Chicago area and beyond. And we eat and shop for souvenirs. About once a month we board a very nice bus and go someplace, such as Ten Chimneys. That’s the former estate of Alfred Lunt and Lynn Fontanne, who were Broadway legends between 1930 and 1960. Ten Chimneys is in Genesee Depot, Wisconsin.
My favorite outing was the Chicago cemetery tour. We first visited Graceland Cemetery, a Victorian-era resting place, where many of the city’s founders and notables are buried. Among them are Bertha and Potter Palmer, who sold his retail emporium to Marshall Field, and architects Louis Sullivan and Daniel Burnham. Then we went to Bohemian National Cemetery, a working-class burial ground that embraced 143 victims of the 1915 Eastland boat capsizing in the Chicago River. Such a contrast between the rich and the poor! Many of the markers at Bohemian are sculptures of branches or cut-off trees, which signify lives cut short. At Graceland, the monuments are stately and the landscape is lush.
Another good day was themed around angels. We bussed to the Art Institute for a presentation on how angels are portrayed in art throughout the ages. We learned the differences between archangels, cherubim and seraphim. Then we lunched “in the heavens,” on the 95th floor of the John Hancock Building. In the afternoon, we viewed the 14 human-sized angel sculptures at Fourth Presbyterian Church.
The Art Institute has 16 Art Ladies groups. Our group is the largest, with about 350 members. Occasionally we meet for lunches or desserts at a nearby banquet hall, and art experts come to give presentations. We’ve had programs on art restoration and on fashion during Jane Austen’s lifetime. At those events, some of the Art Ladies wear suits. And hats, even.
The Art Ladies take a break during the summer, but that’s when I look forward to receiving my new program booklet in the mail. I can hardly wait to see where we are going next.
My St. Thomas, USVI
January 26, 2011
Perhaps you know St. Thomas, USVI, for cruise ship layovers or for duty-free emporia, but this Eastern Caribbean island is my favorite vacation destination. St. Thomas is a tropical world of contrasts: Beach bars and refined dining. Dinghies and yachts. Tchotchkes and precious gems. Lurid history (slave traders and pirates) and luxury timeshares. One day is not enough to linger. Nor is a month. I must return. Soon.
Let me show you my St. Thomas:
* Gallery St. Thomas. Fine art is one way that Arnie and I bring home our shared experiences. Not only have we bought several pieces from Gallery St. Thomas, but we’ve planned our itineraries around the monthly artist receptions. The gallery recently moved to Palm Passage, one of the downtown covered alleyways.
* Vendor’s Plaza. You won’t miss the mass of blue tented souvenir stalls on the Charlotte Amalie waterfront. I’ve bought beach cover-ups, t-shirts and shell jewelry. “These are knockoffs,” admitted a vendor when I asked about his handbags. “But they are very good knockoffs.”
* St. Thomas Synagogue. Built in 1833, the synagogue has Baccarat chandeliers and a white sand floor.
* Old Stone Farmhouse. A former stable for a sugar plantation, Old Stone Farmhouse today is a rustic but elegant AAA Four Diamond restaurant. On our most recent visit, we were presented with personalized menus with our names in calligraphy and a wax seal. Then we were led to the immaculate kitchen to choose our entree and meet the new Executive Chef Greg Engelhardt. The offerings that night included rack of lamb, duck breast, branzino and wahoo–or any combo we could dream of.
* Duffy’s Love Shack. Here’s the party bar, an open-air shed in the middle of a parking lot. Fruity libations are accessorized with toys and trinkets–and sometimes applause, depending on how dangerous the concoction. Arnie likes the Berry Berry, preferably in a parrot glass. We have a collection. (No applause for Berry Berrys.) Pub grub is tasty fare, and includes lobster and ribs, the Caribbean way. There are always specials and wacky promos going on. As the hour gets later, the music gets louder.
* Beaches. All St. Thomas beaches beckon with powdery sand and crystal blue water, but their personalities are distinct. Magens Bay is a mile-long, postcard-perfect horseshoe. Alas, few fish for snorkelers. At the smaller Coki Beach, fish are so plentiful you don’t need a mask. Hold out a dog biscuit and the sergeant majors swarm you for nibbles.
* Night Snorkeling. If you really want to see what’s happening in the water, do it in the dark. Homer’s Night Snorkel provides both guidance and gear. We’ve seen squirrel fish, crabs, lobsters, turtles, a big ugly puffer fish and lots more.
www.gallerystthomas.com
www.synagogue.vi
www.oldstonefarmhouse.com
www.duffysloveshack.com
www.nightsnorkel.com
Joey, My Diabetic Cat
November 22, 2010
For more than three years, twice a day, our blond tabby, Joey, has taken insulin injections. He has diabetes. His disease altered our schedule greatly–no more spontaneous late nights out because the cat needs a shot. But he’s the one who endures the needle sticks and wobbly hind legs that are part of the deal. Quite nobly, in fact.
I didn’t know cats could get diabetes. My first clue something was wrong was after returning from a two-day writers conference and finding puddles in the litter box. I’d cleaned it before I left, and I cleaned it again, but the puddles kept forming. We have two cats (Bailey is the younger), so I didn’t know who was peeing so fiercely. Then I noticed Joey, age 14, lapping up large quantities of water. I took him to see Dr. Kerry Lancaster at Wheaton Animal Hospital. The veterinarian suspected diabetes, ran tests and confirmed the diagnosis the next day.
I cried. My husband, Arnie, and I lost another cat to pancreatic and liver issues two years earlier, and I dreaded going through that pain again so soon. Dr. Lancaster assured us that, with care, diabetic cats can live full, contented lives. He prescribed Lantus, a long-lasting insulin used by humans. I thought “long-lasting” might mean “several months,” but I was wrong. It means “12 hours.” What about pills? I couldn’t stick Joey with pins.
“It’s much easier to give a cat injections than pills,” Dr. Lancaster said.
He was right. The injections are simple to administer. Each morning and evening, usually between 7 and 9, either Arnie or I load a super-fine, short-needled syringe and entice Joey with food. While his face is in the bowl, we grasp a bit of scruff, insert the needle and squirt. The deed is over in seconds. Joey doesn’t flinch, not unless my hand inadvertently jerks. I’ve stuck myself twice.
The two biggest challenges were supplies and vacation care. We need to buy syringes and insulin at a human pharmacy. The Lantus is $100 for a vial, and lasts four to five months. The syringes cost $15 for 100. Some people re-use their needles, but Dr. Lancaster advised against it for sanitary reasons.
Some pharmacies are more animal-friendly than others. Walgreens and CVS are great. But a grocery-store pharmacy gave me larger syringes with a fatter needle. I didn’t notice until I got home. When I tried to return them, the pharmacist said that’s the size they carry and he wouldn’t take them back. “It’s just a cat,” he said.
I donated the syringes to an animal shelter and found a new pharmacy.
As for cat-sitting, I felt I couldn’t impose upon friends. I turned to Lynn’s Pet Care in Glen Ellyn. She and her fabulous team have been tending all kinds of creatures in our village for more than 20 years. They are professional, reliable and loving, and we are thankful for their help.
Today Joey is doing well for a senior cat. His appetite is good, and he wrestles and snuggles with Bailey. Because his back legs have weakened, he no longer jumps from the floor to the kitchen counter to wait patiently for pats and treats. Instead he devised a new route: from the living room coffee table to the sofa to the piano, over the pass-through and then onto the counter. He likes Friskies Party Mix treats the best. Also, it’s hard to hoist himself in and out of the litter box. I place disposable doggy pee-pads in his favorite corners. My dog-owner friends taught me that technique.
At his age, Joey doesn’t have a lot of time left. I will be distraught when we must say good-by. But I’m confident that diabetes didn’t cut his feline life short.
www.lynnspetcare.com
www.wheatonanimalhospital.com
The Exotic Feline Rescue Center
July 9, 2010
The narrow two-lane road turned from asphalt to gravel, miles off the freeway, and we wondered if we were in the right place. There were no streetlights or billboards, only thick forest, sweeping grasses and delicate wildflowers. Then, a tiny sign: EFRC Parking. On the shoulder, please.
We had arrived at the Exotic Feline Rescue Center in Center Point, Indiana, about an hour west of Indianapolis. It’s a sanctuary for more than 200 big cats, representing 9 species, and most had been horribly abused or abandoned. They come from all over the country, from bad circuses, bad zoos, tattoo parlors, meth labs and overwhelmed owners. Here they get a second chance to live out their days in peace.
Each cat has a story, and we hear many of them on the hour-long tour. Sinbad is an awkward-gaited black leopard whose earlier bone fractures healed improperly. Achia is a sleek, taupe-colored puma who purrs like a contented housecat. The Munchkins are a pride of 7 lions and tigers who were rescued from a dark basement where they were locked in small cages without food or water, apparently left to die. They weighed between 50 and 80 pounds, less than half of what they should have. They are thriving now, but remain small in stature.
We sped quietly past the tiger Montana. It was dinnertime, and he gets loud and aggressive when interrupted.
Upon their arrival, the felines are given medical care and placed in appropriately sized, natural enclosures. Some enjoy the company of others and some prefer to be alone. A few are too frail or traumatized to be displayed. They also are spayed or neutered, although male lions get vasectomies so they don’t lose their manes. Accidents, however, do happen. One majestic lion, King, was only 14 months old when he was taken from an owner who could no longer afford to feed him. He was also fully declawed. Believed to be too young to father, King was placed with Jasmine, a female lion. The result was a daughter, Lauren, and all three live together.
The center was founded in 1991 with 3 cats and 15 acres. It has since expanded to more than 100 acres and is one of the largest such sanctuaries in the country.
A few travel tips: The center has been created for the comfort of the cats, not necessarily for people. Visitors are warmly welcomed, but amenities are few. The paths are unpaved, and the single restroom is portable. Bring your own water bottle. Also, in the spring and fall you’ll see more because the animals are less hidden by heavy foliage. The cost of admission is $10.
Next time we’ll stay longer. The center has one guest cottage that sleeps two adults (but no children) for $150 a night. We’ll be able to see cats from the front yard, and in the morning the keepers will take us on a private tour to some of the restricted areas. Let’s get going, pussycats!
Exotic Feline Rescue Center: www.exoticfelinerescuecenter.org











